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Workout of global sportswear and increased demand

Date:2015-7-29 20:14

According to the report of functional clothing market the latest issue (Performance Apparel Markets) magazine noted that although consumer spending in the world's major economies are still weak, global indoor sportswear and Workout demand continues to increase. There are many reasons; for indoor sports such as consumer awareness increases in health benefits, indoor sports and fitness activities of people, the increasing number of - especially women, many increase and indoor sports indoor sports equipment used functional and comfortable clothing is greatly enhanced and the like.

      In addition, recent developments in wearable device also offers indoor sports enthusiasts more benefits, these devices may collect personal data of motor function, allowing the wearer to track their own performance improvements, this will increase back to its other sports motivation. Such indoor sportswear and intends to meet the market demand Workout suppliers also by innovative products to excite keen on fitness and a fashion-conscious consumers, which in turn encourage consumers to spend more money to join the indoor sports and fitness activities .

       The main example is the yoga clothing, a substantial increase in investment in recent years, this segment of the apparel market, but targeting the most successful Canadian Lululemon to belong to this brand. In the early 2000s, the brand is actually a monopoly of the US yoga clothing market, but 2000 - - 2012, Lululemon massive sales growth, this evoked a large indoor sportswear brands including Nike and adidas etc join previously once thought It is insignificant niche market niche.

       Workout indoor sportswear and future development of the market, may be further improved by focusing on the function of clothes and comfort to enhance the effectiveness of the body's movement, and fun to wear and other benefits. This feature advances such as clothes, there is driving people to join Indoor sports and fitness activities, potential, of course, this is also the driving force behind the promotion of indoor sportswear demand, so these clothes growing market prospects called brilliant.

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